Better bags for a better planet
ABOUT GENERATION EARTH
We’re on a mission to reduce plastic waste. We do this by transforming plastic bottles into premium bags and laptop cases. When you choose Generation Earth®, you are making the better choice for you, the planet and future generations.
Better by design, quality, and impact
Why Generation Earth
Better design
Our bags are made for the commute – carry your laptop from the office to the gym and everywhere in between, in comfort and style.
Better quality
Our bags are made to last. We mean, they really last. Durable fibres, expertly crafted, weather-resistant. They’re what we call long-term relationship material.
Better for the planet
We want to inspire you to shop consciously and choose recycled. One repurposed bottle in our bag means one bottle less clogging up our beautiful earth.
Every plastic bottle repurposed is a small victory for the planet
Why Generation Earth?
We envision a world where sustainability is woven into everyday life, reducing landfill waste and our reliance on new plastics.
With every bottle we convert into backpacks and laptop cases, we hope to inspire you to make a positive impact through your purchasing decisions.
But we also know that to truly inspire you to choose recycled, we have to exceed your expectations with craftsmanship and design that rivals traditional materials.
Redefining what recycled can be
Materials
Our materials are carefully selected for durability, functionality, and a minimal environmental impact — without compromising on design or performance.
